I craft disruptive marketing strategies to unlock teams and drive growth.
Strategy & Vision
Brand & Business
Teams & Talent
Approach
With over 14+ years of experience in marketing, brand, and organizational transformation, I work with brave B2B and B2C leaders to unlock marketing opportunities, build next-level teams, and design or refine the flywheel that connects brand and business.
Equal parts left and right-brained, I am both analytical and creative. Strategy and storytelling are the tools I use to help others see a vision and understand the system needed to realize it. I love to help a C-Suite chart a path, but I’m equally happy in the weeds, creating the conditions for teams to thrive or helping translate vision into effective action. I’m drawn to those with authentic stories and (truly) superior products, and I never shy away from advocating for the companies and people I love.
Past Collaborators
IDEO
Open Standard
Redmond Aldrich
Pearlfisher
CBA
Ideal Bookshelf
Journey Colab
Bernstein Real Estate
Interface CoWorking
Salesforce
Journey Colab
Nationswell
Saveur
Electric Literature
Broadcastr
“Sarah has a hunger and drive to see business growth. She delivers high caliber thinking and creative work, adding value to the business every step of the way.”
— Quote Source
“Sarah’s leadership felt like a breadth of fresh air. She leads with vision and strategy and manages to back it up with a strong foundation in execution. She gracefully straddles the line between trusted team member and guide, allowing her teams to take risks, make errors, and take ownership of their work.”
— Quote Source
Services
Over the past few years, I’ve helped LOREM IPSUM build four startups and my work has led to over $55M in investment.
I use marketing and brand to accelerate growth for both B2B and B2C companies. My work helps my clients prioritize their end-users, leverage the power of brand and storytelling, and design internal processes that drive strategic growth.
Advisory
Designed to uncover opportunity areas and help your team prioritize efforts for impact.
Project
Combines opportunity spotting, strategic recommendations, and hands-on support for a specific project, campaign, or team.
Interim/Fractional
Embedded leadership, acting as an extension of your internal team. Scope often includes hiring and leading teams, drafting and implementing strategy, campaign design and oversight, and recommendations on martech, operations, and best practices.
Retainer
A committed set of hours for your team each month, designed to offer ongoing advisory support following a project or fractional engagement.
1 Hour Strategy Session
Get answers to your questions, flinch an approach or campaign idea, and bounce ideas off me.
“Sarah is the perfect combination of a creative thinker and an ultra-safe pair of hands.”
— Quote Source
“Sarah has a unique ability to hold the complexity of a challenge, understanding the interdependence of the pieces, and ensure they're well connected and informed of each other.”
— Quote Source
What It’s Like to Work With Me
Part cultivator and part catalyst, I’m warm but direct. We skip the surface level and dive right into the heart of your challenge.
I pull on threads that you’ve seen but didn’t know what to do with. Together, we tie them together.
I bridge the gap between brand and business, with experience on both ends and across industries.
Ruthlessly customer-centered, I push you to design a better experience for your end user.
Your teams have my support and respect. I’m here to make their work easier and more fun, not harder.
“I was equally as impressed with the final product as I was with the process. Sarah’s work empowered our leadership team and left us confident in our decision-making. Her unusually high levels of client-centricity and empathy led us to a strategy that continues to set us apart from our competitors.”
— Quote Source
About
I’m known for crafting corporate narratives that turbocharge growth, building innovative cross-functional teams, and designing business ecosystems that fuel brand and business results.
I currently consult with brave leaders, helping them find their next stage of growth. Previously, I served as Co-Head of Global Marketing at IDEO, where I helped create demand for the firm by shepherding the brand and developing revenue-generating efforts for 7 different industry verticals. I started my career in business development at Pearlfisher, where I increased inbound revenue by 40% in my first year. I also created Food By Design, an award-winning podcast about food and climate, now included in Alice Waters’ Edible Schoolyard curriculum.
I'm a Maine native and a Mom to Georgia and Finn. When I’m not at my desk, I’m outdoors with my family, wallpapering a room, or hosting friends for a potluck. My favorite things in life often seem mismatched—contemporary fiction and paperback mystery novels; champagne and barbecue chips; a degree in art and one in politics—but the contradictions suit me just fine.
